WHO WE ARE

Secret Level Toys was built from a deep love of play and 19 years of real experience inside the toy industry.

Designing, inventing, pitching, and bringing products to life at a global level. Secret Level is where all of that experience comes together to help great ideas move forward with clarity, creativity, and confidence.

DESIGN

Design is where imagination meets execution.

We handle everything from early concept to manufacturing and everything in between. Every idea is built with real world market awareness, shelf presence, price architecture, brand fit, and consumer appeal always in mind.

INVENTION

Invention is about seeing what could exist — and building the path to get there.

We help shape raw ideas into stronger concepts by refining mechanics, tightening hooks, identifying whitespace, and pressure-testing commercial viability. Whether it’s a new play pattern or a fresh take on an existing category, the goal is simple, inspire the imagination.

MENTORSHIP

This industry can feel closed off if you don’t know how it works.

Mentorship at Secret Level is about transparency, honesty, and real growth. Portfolio reviews. Pitch strategy. Career positioning. Creative sharpening.